Small business website design
The pages, words and details a small business website needs to bring in enquiries.
Gardening and landscaping website design
Websites for gardeners and landscapers, from £49 a month
A gardener website that shows your work through the seasons, the jobs you take on and the villages you cover. I update it as the seasons turn, for one monthly fee with no contract.
- Seasonal services, kept current
- Before-and-after photos
- No contract, domain included
80+ websites built by Charlie through Transform Sites
Track record
- 80+websites built
- 100+happy clients
- 1working day to go live, once I have your answers
- £0upfront
Track record from Transform Sites, MonthlySite's parent company.
The short answer
What should a gardener's website include?
A gardener's website should list what you do and when, such as lawn care, hedge cutting, planting and clearances, with before-and-after photos, the villages and towns you cover, whether you take regular or one-off work, and a simple way to ask for a quote. Keep it seasonal so it never looks abandoned. Ours start at £49 a month, no contract.
At a glance
- Price
- £49 to £99 a month
- Contract
- None
- Upfront
- £0
- Live within
- 1 working day of your answers
- Cancel
- Any month
- One-off
- From £549
80+ websites built by Charlie through Transform Sites.
Tap a number to see where it sits on the page. Example template: Greenleaf Gardens is a made-up business.
What a gardener's website needs
Four things I put on every gardening website, because they're what people check before getting in touch.
- A seasonal services list
What you do and when: scarifying in autumn, hedges after nesting season, planting in spring. I change what's on the homepage as the seasons turn.
- A before-and-after gallery
An overgrown garden and the same one a week later is the most persuasive thing you can show. Photos from your phone are fine.
- A quote form, with photos
Customers describe the job and give their postcode. Growth adds a WhatsApp button so they can send photos of the garden too, which saves a wasted visit.
- The areas you cover
Villages and towns by name, so you're not driving 40 minutes for a lawn cut.
How people find and pick a gardener
Gardening work comes in two shapes. There's regular maintenance, where someone wants the same reliable person every fortnight for years, and there are one-off jobs: a clearance before a house sale, a hedge that's got away, a new lawn or patio. Regular customers care about reliability and whether you'll still turn up in November. One-off customers care about the result, so they look hard at photos.
Both groups search on their phones, often with a village name, then look at two or three gardeners' websites and Google reviews before getting in touch. Plenty of good gardeners are fully booked through word of mouth. A site is still where a recommended name gets checked, and where people see whether you're taking on anyone new.
A website also filters. Say what you don't do (tree felling, say, or jobs under an hour) and your minimum visit, and you'll spend less time on calls that go nowhere.
What to put on a gardening website
The details that turn a browse into a booking. Send me notes and photos and I'll write the rest.
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Regular and one-off work, separately
Regular visits (how often, what's included) and one-off jobs (clearances, planting, turfing) are different decisions. Split them and each is easier to say yes to.
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How you charge
By the hour, by the visit or by quote. A minimum charge or a “regular visits from” price saves a lot of back-and-forth.
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Whether you're taking on customers
“Taking on new fortnightly customers from April” is one of the most useful lines a gardener's site can have. I'll update it whenever you tell me.
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Insurance and qualifications
Public liability insurance, plus any RHS, City & Guilds or NPTC certificates. If you use a chainsaw or spray professionally, your tickets are worth showing.
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What happens to the green waste
Whether you take it away, compost it or use their brown bin. People ask, and a clear answer shows you're properly set up.
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Photos across the year
Spring borders, a striped summer lawn, a winter pruning job. Real photos of your own work beat stock images every time.
What a gardening website looks like with your name
The live gardener template puts regular visits, green waste and your insurance up front, then lets the before-and-after photos do the talking. Type your business name at the top of the page to see it as yours.
What to notice
- Most customers will see it on a phone, often in the evening, so look at the phone frame first
- Try all three styles with the switch under the top preview and pick the one that suits your van
- The areas section names real villages, which is what customers and Google both look for
How your website changes through the year
A gardening site that still says “book your spring lawn treatment” in October looks abandoned. I keep yours in step with the seasons.
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Step 1: Spring
Lawn care, planting and tidy-ups up front. It's when lots of people start looking, so your availability needs to be accurate.
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Step 2: Summer
Regular maintenance and holiday cover. Heavy hedge work waits until nesting has finished, and the site can say so.
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Step 3: Autumn
Leaf clearance, hedge cutting, lawn renovation and bulb planting. A good time to show off before-and-after clearances.
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Step 4: Winter
Pruning, landscaping bookings for next year and gift vouchers if you offer them. Quieter months are ideal for sending me new photos.
Four seasonal updates fit in any plan. Starter includes 1 change a month, and Growth and Pro include unlimited small edits.
Getting found by people in your villages
Most gardening searches are local: “gardener near me”, “hedge cutting” with a village name, “garden clearance” with a town. Google tends to answer them with a map of nearby businesses drawn from Google Business Profiles, then the normal results underneath.
Growth sets up your Google Business Profile and local SEO for your main town. If you cover a spread of villages, Pro adds a page for each area, written about the work you do there rather than the same page with the name swapped. Regular customers are usually happy to leave a review if you ask, and a link on your invoice makes it easy.
MonthlySite is new. I'm not.
80 websites and counting, built for small businesses through Transform Sites, MonthlySite's parent company.
- 80+websites built
- 100+happy clients
I only publish genuine reviews, and MonthlySite's first ones are on their way. Until then, here's my promise: you'll deal with me, and I'll reply within one working day.
Charlie, founder
What a gardener's website costs
Every plan includes design, hosting, security updates and changes by email. Starter suits a sole trader with a full diary who just needs to look established. Growth is better if you want new customers from Google, as it includes your Google Business Profile setup.
£1.61a day for Starter, billed as £49 a month. No contract.
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Starter
£49a month
- Up to 3 pages
- Hosting and SSL included
- 1 change a month
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Growth Charlie's pick
£79a month
- Up to 6 pages
- Google Business Profile setup
- Unlimited small edits
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Pro
£99a month
- Up to 10 pages
- A page for each area
- Priority 48-hour edits
No contract. Cancel any month. No upfront fee.
Compare plans in detail
Build my gardener preview
Free. No card. About 60 seconds.
Rather own it outright? One-off builds from £549.
Questions gardeners ask
Message CharlieI reply within one working dayAsk me on WhatsApp (opens WhatsApp in a new tab)
Can I show different services by season?
Yes. Tell me what you want to push each season and I'll update the homepage and services, so spring shows lawn care and autumn shows clearances and hedges. Starter includes 1 change a month, which covers seasonal updates, and Growth and Pro include unlimited small edits.
Should my waste carrier registration go on my website?
It isn't usually something you have to publish, but if you take garden waste away you'll normally need to be registered, and showing the number reassures customers their cuttings won't be fly-tipped. Send it over and I'll put it beside your insurance details.
How do I get more customers for my gardening business?
Start with the customers you have: ask for Google reviews and referrals, and put your web address on your van, invoices and leaflets. Keep your Google Business Profile complete with photos and be clear online about which villages you cover. A website won't fill the diary on its own, but it helps the people who hear your name decide to call.
I'm just starting a gardening business. Is it too early for a website?
Not really. When you're new, people have no reviews to go on, so a tidy site with your services, areas, insurance and a few photos helps a lot. Starter is £49 a month with no contract, so you can start small and move up to Growth when you want more from Google.
What insurance do I need for a gardening business?
Most gardeners carry public liability insurance, and if you employ anyone, employers' liability insurance is a legal requirement. Some also cover their tools and van. I'm not an insurance adviser, so speak to a broker. Once you're covered, I'll mention it on your site, because customers do look for it.
Can customers send photos of their garden for a quote?
Yes. Growth and Pro have a WhatsApp button, so people can send photos straight to your phone, and Pro adds a quote request form. On Starter, the contact form asks for the job and postcode, and you can ask for photos when you reply.
Let's see your gardening website.
Pick your trade, add your business name and see it on a laptop and a phone. If you like it, plans start at £49 a month with no contract.