Small business website design
The pages, words and details a small business website needs to bring in enquiries.
Websites for estate and letting agents
Buyers find properties on the portals, but vendors and landlords decide who to instruct on your website. Our estate agent website design is built around valuation requests and trust, looked after for one monthly fee.
80+ websites built by Charlie through Transform Sites
Track record from Transform Sites, MonthlySite's parent company.
The short answer
An estate agent's website should make booking a valuation easy from every page, show your fees or how you charge, your redress scheme and, for letting agents, client money protection, plus recent sales or lets, local reviews and the areas you cover. Listings can link to the portals or a feed from your software. Ours start at £49 a month with no contract.
At a glance
80+ websites built by Charlie through Transform Sites.
Tap a number to see where it sits on the page. Example template: Parkside Homes is a made-up business.
Four things I put on every estate agency website, because they're what win instructions.
The address, sale or let, and timescale. It's the enquiry that pays the bills, so it should never be more than a tap away.
A few current properties linking to the full details on your portal or CRM pages, so vendors can see you're active.
Google reviews, recent sales and lets, and how long they took. Vendors want evidence you can sell their kind of home.
What you charge and what's included, your redress scheme and, if you let property, your CMP scheme.
Most buyers and tenants search on Rightmove, Zoopla or OnTheMarket, and that isn't going to change. Where your own site earns its keep is with the people who pay your fees. Someone thinking of selling or letting will usually look up two or three local agents, check their fees, reviews and recent sales, then book valuations.
So the job of an estate agent website is to win instructions. That means a valuation request that's easy to find and quick to fill in, local proof that you sell and let property on their street, and straight answers about fees and how you work. A full property search is nice to have, but the valuation form is what brings in the business.
The pages vendors and landlords look for. Send me the details and I'll write them up.
Address, property type, sale or let, and timescale. Keep it short and put it on every page.
Your redress scheme, The Property Ombudsman or the Property Redress Scheme, and any Propertymark membership you hold.
If you let property in England and hold client money, your CMP scheme and certificate belong on the site.
Sales commission or fixed fee, lettings and management fees. Letting fees should be shown including VAT.
Schools, transport, what sells and the streets people ask about. Written from your local knowledge, not copied from elsewhere.
Tenant find, full management, compliance and what each costs. Landlords compare these line by line.
The live estate agent template is built to win valuations rather than compete with the portals. Type your agency's name at the top of the page to see it filled in.
What to notice
Independent agents usually weigh up three routes. What each is good at, honestly.
| Property web specialist | CRM website add-on | MonthlySite | |
|---|---|---|---|
| Upfront cost | Typically £2,000 to £8,000 | Varies by provider | £0 |
| Property search | Built in, fed by your CRM | Built in | Portal links, or a feed if available |
| Design | Made for you | Usually a template | Made for you, 3 styles |
| Changes | Often quoted per job | You, in the CRM | Email or WhatsApp me |
| Contract | Often a minimum term | Tied to your CRM | None |
Figures are typical UK ranges for an independent agency, not quotes.
If a live property search on your own site matters most, a CRM-fed website from your software provider or a property web specialist is the right tool. If you mainly need to win valuations and look credible, a monthly plan does that for much less.
Pick estate agent and type your agency name. About a minute, no card needed.
Fees, areas, memberships, a few recent sales and your portal or CRM links.
Valuation form, fee pages, area guides and the regulatory details, checked on phones.
It goes live within 1 working day of your answers. Then send any changes by email or WhatsApp.
Vendors and landlords search things like “estate agents in Didsbury” or “letting agents near me”, and Google often shows a map of local agents first. Your Google Business Profile, your reviews and how close you are drive most of that. Useful area guides and a clear valuation page support it.
Growth includes Google Business Profile setup and local SEO. Pro adds a page for each area you cover, written for that area, which suits agents covering several villages or districts. I don't promise rankings, and I'd be wary of anyone who does.
80 websites and counting, built for small businesses through Transform Sites, MonthlySite's parent company.
I only publish genuine reviews, and MonthlySite's first ones are on their way. Until then, here's my promise: you'll deal with me, and I'll reply within one working day.
Charlie, founder
Every plan includes design, hosting, security updates and changes by email. Pro suits most agencies: area pages, a valuation request form and priority edits within 48 hours for when fees or listings change.
£1.61a day for Starter, billed as £49 a month. No contract.
Starter
£49a month
Growth Charlie's pick
£79a month
Pro
£99a month
No contract. Cancel any month. No upfront fee.
Compare plans in detailFree. No card. About 60 seconds.
Rather own it outright? One-off builds from £549.
Yes, in one of two ways. We can link to your listings on the portals or your CRM's own property pages, or, if your software provides a search or feed you can embed, I can usually add it. A full property search built from scratch isn't part of our plans.
In England, yes. Under the Consumer Rights Act 2015, letting agents must publish their fees, including VAT, on their website, along with their redress scheme and whether they belong to a client money protection scheme. Check the current rules if you work in Wales, Scotland or Northern Ireland.
Buyers mostly do use the portals. Sellers and landlords are different: they look up agents before booking valuations, and your website is where they compare your fees, reviews and results. It's also the one place online where you're not a listing among many.
It sends each request straight to your email, which many CRMs can pick up or you can forward. A direct link into a specific CRM depends on your provider, so tell me what you use and I'll say honestly whether it's possible.
Your site goes live within 1 working day of your answers to a few quick questions: fees, memberships, areas, a few recent sales and your portal or CRM links. If you're moving from an old site, I'll move your domain across so the address stays the same.
Yes, using your local knowledge. You tell me what buyers and tenants ask about each area, what sells and what's changing, and I write it up. Pro includes a page for each area you cover, each written for that place rather than copied.
Pick your trade, add your business name and see it on a laptop and a phone. If you like it, plans start at £49 a month with no contract.
Hi, I'm Charlie
I build every website myself. Ask me anything, big or small. I reply within one working day.
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