Websites for estate and letting agents

Estate agent website design for independent agents, from £49 a month

Buyers find properties on the portals, but vendors and landlords decide who to instruct on your website. Our estate agent website design is built around valuation requests and trust, looked after for one monthly fee.

  • Valuation requests front and centre
  • Fees and redress details in place
  • No contract, domain included

Your preview updates as you type.

Free. No card. About 60 seconds.

80+ websites built by Charlie through Transform Sites

Track record

  • 80+websites built
  • 100+happy clients
  • 1working day to go live, once I have your answers
  • £0upfront

Track record from Transform Sites, MonthlySite's parent company.

The short answer

What should an estate agent's website include?

An estate agent's website should make booking a valuation easy from every page, show your fees or how you charge, your redress scheme and, for letting agents, client money protection, plus recent sales or lets, local reviews and the areas you cover. Listings can link to the portals or a feed from your software. Ours start at £49 a month with no contract.

At a glance

Price
£49 to £99 a month
Contract
None
Upfront
£0
Live within
1 working day of your answers
Cancel
Any month
One-off
From £549

80+ websites built by Charlie through Transform Sites.

Tap a number to see where it sits on the page. Example template: Parkside Homes is a made-up business.

What an estate agent's website needs

Four things I put on every estate agency website, because they're what win instructions.

  1. Valuation request forms on every page

    The address, sale or let, and timescale. It's the enquiry that pays the bills, so it should never be more than a tap away.

  2. Property listings or portal links

    A few current properties linking to the full details on your portal or CRM pages, so vendors can see you're active.

  3. Reviews and sold or let proof

    Google reviews, recent sales and lets, and how long they took. Vendors want evidence you can sell their kind of home.

  4. Fees, redress and client money protection

    What you charge and what's included, your redress scheme and, if you let property, your CMP scheme.

On this page
  1. What it's for
  2. What to include
  3. See an example
  4. Your options compared
  5. How it works
  6. Getting found on Google
  7. Questions

What an agent's website is really for

Most buyers and tenants search on Rightmove, Zoopla or OnTheMarket, and that isn't going to change. Where your own site earns its keep is with the people who pay your fees. Someone thinking of selling or letting will usually look up two or three local agents, check their fees, reviews and recent sales, then book valuations.

So the job of an estate agent website is to win instructions. That means a valuation request that's easy to find and quick to fill in, local proof that you sell and let property on their street, and straight answers about fees and how you work. A full property search is nice to have, but the valuation form is what brings in the business.

What to put on an estate agency website

The pages vendors and landlords look for. Send me the details and I'll write them up.

  • A short valuation form

    Address, property type, sale or let, and timescale. Keep it short and put it on every page.

  • Redress and memberships

    Your redress scheme, The Property Ombudsman or the Property Redress Scheme, and any Propertymark membership you hold.

  • Client money protection

    If you let property in England and hold client money, your CMP scheme and certificate belong on the site.

  • Fees and what's included

    Sales commission or fixed fee, lettings and management fees. Letting fees should be shown including VAT.

  • Area guides that are actually useful

    Schools, transport, what sells and the streets people ask about. Written from your local knowledge, not copied from elsewhere.

  • A landlord page

    Tenant find, full management, compliance and what each costs. Landlords compare these line by line.

See an estate agent website with your agency's name

The live estate agent template is built to win valuations rather than compete with the portals. Type your agency's name at the top of the page to see it filled in.

Example template for an estate agent. Parkside Homes is a made-up business: your preview uses your name. See the template for every trade.

What to notice

  1. “Book a free valuation” is the main button, not “Search properties”
  2. Redress, Propertymark and client money protection each have a slot near the top
  3. Recently listed homes show vendors you're active on their patch

Property web specialist, CRM website or a monthly plan

Independent agents usually weigh up three routes. What each is good at, honestly.

Property web specialist, CRM website or a monthly plan
Property web specialistCRM website add-onMonthlySite
Upfront costTypically £2,000 to £8,000Varies by provider£0
Property searchBuilt in, fed by your CRMBuilt inPortal links, or a feed if available
DesignMade for youUsually a templateMade for you, 3 styles
ChangesOften quoted per jobYou, in the CRMEmail or WhatsApp me
ContractOften a minimum termTied to your CRMNone

Figures are typical UK ranges for an independent agency, not quotes.

If a live property search on your own site matters most, a CRM-fed website from your software provider or a property web specialist is the right tool. If you mainly need to win valuations and look credible, a monthly plan does that for much less.

From preview to live within 1 working day of your answers

  1. Step 1: Build your preview

    Pick estate agent and type your agency name. About a minute, no card needed.

  2. Step 2: Answer a few quick questions

    Fees, areas, memberships, a few recent sales and your portal or CRM links.

  3. Step 3: I build and write it

    Valuation form, fee pages, area guides and the regulatory details, checked on phones.

  4. Step 4: Live on your own domain

    It goes live within 1 working day of your answers. Then send any changes by email or WhatsApp.

Getting found by local sellers and landlords

Vendors and landlords search things like “estate agents in Didsbury” or “letting agents near me”, and Google often shows a map of local agents first. Your Google Business Profile, your reviews and how close you are drive most of that. Useful area guides and a clear valuation page support it.

Growth includes Google Business Profile setup and local SEO. Pro adds a page for each area you cover, written for that area, which suits agents covering several villages or districts. I don't promise rankings, and I'd be wary of anyone who does.

MonthlySite is new. I'm not.

80 websites and counting, built for small businesses through Transform Sites, MonthlySite's parent company.

  • 80+websites built
  • 100+happy clients

I only publish genuine reviews, and MonthlySite's first ones are on their way. Until then, here's my promise: you'll deal with me, and I'll reply within one working day.

Charlie, founder

What an estate agent website costs

Every plan includes design, hosting, security updates and changes by email. Pro suits most agencies: area pages, a valuation request form and priority edits within 48 hours for when fees or listings change.

£1.61a day for Starter, billed as £49 a month. No contract.

  • Starter

    £49a month

    • Up to 3 pages
    • Hosting and SSL included
    • 1 change a month
  • Pro

    £99a month

    • Up to 10 pages
    • A page for each area
    • Priority 48-hour edits

No contract. Cancel any month. No upfront fee.

Compare plans in detail
Build my estate agent preview

Free. No card. About 60 seconds.

Rather own it outright? One-off builds from £549.

Questions estate agents ask

Message CharlieI reply within one working day
Can you show our property listings on the website?

Yes, in one of two ways. We can link to your listings on the portals or your CRM's own property pages, or, if your software provides a search or feed you can embed, I can usually add it. A full property search built from scratch isn't part of our plans.

Do letting agents have to show their fees on their website?

In England, yes. Under the Consumer Rights Act 2015, letting agents must publish their fees, including VAT, on their website, along with their redress scheme and whether they belong to a client money protection scheme. Check the current rules if you work in Wales, Scotland or Northern Ireland.

Do estate agents still need their own website if buyers use Rightmove?

Buyers mostly do use the portals. Sellers and landlords are different: they look up agents before booking valuations, and your website is where they compare your fees, reviews and results. It's also the one place online where you're not a listing among many.

Can the valuation form send leads straight to our CRM?

It sends each request straight to your email, which many CRMs can pick up or you can forward. A direct link into a specific CRM depends on your provider, so tell me what you use and I'll say honestly whether it's possible.

How long does an estate agent website take to set up?

Your site goes live within 1 working day of your answers to a few quick questions: fees, memberships, areas, a few recent sales and your portal or CRM links. If you're moving from an old site, I'll move your domain across so the address stays the same.

Can you write area guides for the towns we cover?

Yes, using your local knowledge. You tell me what buyers and tenants ask about each area, what sells and what's changing, and I write it up. Pro includes a page for each area you cover, each written for that place rather than copied.

Let's see your estate agency website.

Pick your trade, add your business name and see it on a laptop and a phone. If you like it, plans start at £49 a month with no contract.

Free. No card. About 60 seconds.